In UK a government campaign had been launched named Change for Life Public Health Campaign. Around four million families have registered themselves in this campaign and same number of recipe leaflets will mailed to these registered families.
Celebrity chef Ainsley Harriott is on lead for compiling a cookbook for healthy recipes, He has also delivering tutorial in video on the website of this campaign. The major focus will be on Vegetable soup, sweet and sour chicken and fish pie.
”Sometimes the thought of making meals from scratch can seem a bit daunting, but I have always tried to assure people that cooking at home can be really quick, easy and doesn’t need to break the bank.” Chef Harriott said.
There supermarkets have also agreed to made discounts on chicken, fish and fruits. Co-op, Aldi and Asda have signed up for Change for Life public health campaign, but they didn’t express the percentage of discount they will offer to their customers.
“The new year is a good time to think about losing weight. The Super meals campaign will gives us all some great ideas for balanced meals on a budget.” said Anne Milton, Public health minister.